Paid Advertising · Case Study
How an optimised Google Ads strategy turned £23.4K in ad spend into £125K in conversion value, a 5.34x return, across roughly ten months (Sept 2025 – Jul 2026).
The business relied on paid acquisition to drive new customer growth but required a more structured Google Ads strategy to scale efficiently.
Campaign structure and targeting required optimisation to improve conversion efficiency and maximise return on ad spend.
The objective was to refine campaign targeting, optimise spend allocation, and increase revenue while maintaining a sustainable cost per acquisition.
This is an ongoing engagement, running from September 2025 to present.
Restructured Google Ads campaigns to prioritise high-intent search terms and high-performing product categories.
Improved conversion tracking and optimised bidding strategies based on conversion value and cost per conversion.
Tested multiple ad variations to improve click-through rates and attract higher intent traffic.
Regular campaign reviews were implemented to optimise keywords, bids, and budget allocation.
Conversion Value
Total Ad Spend
Return on Ad Spend
Conversions
Cost per Conversion
Structured Search System
Sept 2025 – Jul 2026
From £23.4K in ad spend across roughly ten months, the optimised campaigns generated £125K in conversion value, a 5.34x return on ad spend.
That came from 2,000 conversions at a cost per conversion of £11.70, making Google Ads a reliable channel for acquiring high-intent customers.
This case demonstrates how structured campaign management and continuous optimisation can turn paid advertising into a scalable and profitable growth channel.
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