Practical takes on AI search, email marketing and growth. From the work, not the theory.
A UK food brand let an AI agent write its product descriptions. Here's what went wrong, why it matters more for food, and a safer way to use AI on your product pages.
Read the articleChatGPT Ads is live in 31 European markets. A walkthrough of the signup from the inside: the enforced minimums, the US defaults, the settings that lock permanently, and why AEO still comes first.
Read the articleA researched shortlist of seven AEO agencies for European e-commerce brands, a comparison table, five vetting questions, and where an independent consultant is the better fit.
Read the articleHow brands get cited and recommended by ChatGPT, Perplexity, Gemini and Google's AI Overviews, how AEO differs from SEO and GEO, and where to start this week.
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