Email Marketing & Klaviyo Consulting
Lifecycle flows that sell on autopilot, segmentation that sends the right message to the right customer, and the deliverability discipline that keeps it all landing in the inbox.
Book a Free Strategy CallEmail-attributed revenue
Last 12 months, +88.9% YoY
Campaign open rate
78th percentile industry benchmark
Of total store revenue
Driven by email over 12 months
Lifecycle email marketing is owned-channel revenue built on automated flows, segmentation and campaigns, not one-off newsletters. It sends the right message to the right customer at the right moment, and it is measured in attributed revenue rather than opens.
Real figures from one engagement, start to now.
78th percentile against the industry benchmark
A 4x increase over the engagement
Flows, segments, deliverability and revenue attribution reviewed against benchmarks.
Welcome, abandonment, post-purchase, replenishment and win-back sequences that sell on autopilot.
The right message to the right slice of the list, protecting deliverability as you scale.
Attributed revenue, flow performance and list health tracked every month.
Three quick questions on how hard your email channel is working. Instant and private. Nothing leaves your browser.
Case Study
Flows £48.3K (+82.5% YoY), campaigns £86.1K (+92.6% YoY), and the Welcome Series alone £23.6K. A full Klaviyo lifecycle system rebuilt from the ground up.
Read the case studyAn email marketing consultant builds and optimises the owned channel that turns subscribers into repeat revenue: lifecycle automations, segmented campaigns, and the deliverability and measurement behind them. The aim is attributed revenue that compounds over time, not just a longer list or higher open rates.
Klaviyo is built for e-commerce. It connects directly to your store data, so flows and segments can react to real browsing and purchase behaviour, and it attributes revenue back to each message. That depth of data and native integration is why I build most lifecycle programs on it.
There is no single number, but for a well-built lifecycle program email is usually one of a store's top channels, often a quarter or more of total revenue. For one brand I work with, email reached 37.8% of total store revenue over the last 12 months.
At minimum: a welcome series for new subscribers, browse and cart abandonment to recover lost intent, a post-purchase flow to earn the second order, and a win-back for lapsing customers. Replenishment flows help for consumable products. These automations do the selling on autopilot, which is why they earn more per send than campaigns.
Flows start capturing revenue as soon as they go live, often within the first few weeks, because they trigger on behaviour that is already happening. The compounding gains (higher open rates, sharper segmentation and a larger engaged list) build over months. For context, one program grew email-attributed revenue from £33K in 2021 to £134K in 2025.
Book a free strategy call and we'll find the revenue your email program is leaving on the table.
Book a Free Strategy Call