Growth Strategist for brands that sell online.

Your brand sells good products. Your website should sell more of them.

I find what's holding back your online sales, then fix it: your website, your emails, your ads, and how you show up on Google and in AI answers. Five years doing this for UK food and drink brands.

5 years scaling brands that sell online
Klaviyo Partner · Google Ads · Meta Ads
Lisbon-based, global reach
Maria Madeira, growth consultant, at her desk
📈
£23.6K Welcome Series
Revenue from a single lifecycle flow

Measurable Impact

Consistent results across diverse channels, driven by data and optimised for profitable growth.

£134K

Email Revenue

Attributed to Klaviyo campaigns & flows (last 12 months, +88.9% YoY)

37.8%

Email Revenue Share

of total store revenue (last 12 months)

50.4%

Campaign Open Rate

78th percentile industry benchmark

532%

Google Ads ROAS

Average across 11 months, against a 400% break-even

£48.3K

Flow Revenue

From automated lifecycle flows, +82.5% YoY

7.27%

Flow Click Rate

Across automated email flows, last 12 months

£86.1K

Campaign Revenue

From email campaigns, +92.6% YoY

£12.27

Google Ads CPA

2,161 conversions · Oct 2025 to Aug 2026

Trusted by Innovative Brands

THE BLACK FARMERSMORGASBORDOUSADIAWILTSHIRE COUNTRY FAYRERITA ANTUNES

What People Say

Recommendations from colleagues and professionals I've worked with.

Core Services

Strategic solutions designed to drive revenue and improve operational efficiency for scaling brands.

Growth Strategy

A plan for what to fix first, based on your numbers, not guesswork. Then I build it.

AI Search Visibility (AEO)

Getting brands cited and recommended by ChatGPT, Perplexity and Google's AI Overviews, not just ranked.

Email Marketing & Automation

You have a list of customers you never email. I turn it into a channel that sells while you sleep.

Paid Advertising

Ads that pay for themselves, with every pound tracked against what it brings back.

AI & Automation Systems

The repetitive work (content, reporting, data entry) done by machines, so your time goes where it earns.

Creative Direction

Product photography and brand assets that look like the premium products you sell.

Platform Migration

Migrations planned around what they put at risk: rankings, revenue, customer data.

Case studies

Results you can check

Email campaign designed in Klaviyo for The Black Farmer

Email marketing

An unused email list became a revenue channel

  • £134K email revenue, 12 months
  • +88.9% year on year
  • 37.8% of total store revenue
Read case study
Bar chart of monthly return on ad spend over eleven months against a 400 percent break-even

Paid advertising

Every pound spent returned five, over eleven months

  • £141K attributed revenue, 11 months
  • 532% ROAS (client break-even: 400%)
  • 10 of 11 months above break-even
Read case study
Line chart of organic clicks rising 78 percent over four months

SEO and AEO

A catalogue invisible to Google, rebuilt page by page

  • Clicks from 4.5K to 8.0K (+78%) in four months
  • Average position from 15.2 to 9.4 (page 2 to page 1)
  • 60 pages improved at 30 days, 0 declined at 60 days
Read case study
View all case studies

Selected Work

A snapshot of recent projects, from brand identity to AI-powered product photography.

View All Work

Every project is backed by strategy and measurable results. Explore the full case studies to see the impact.