E-commerce Growth Specialist. AI Enthusiast.

Scaling Brands That Sell Online with Data-Driven Growth & AI

Helping modern brands transition from steady growth to aggressive scaling through lifecycle marketing, paid acquisition, and AI-driven automation.

4+ years scaling brands that sell online
Klaviyo · Google Ads · Meta Ads
Lisbon-based, global reach
Maria Madeira, E-commerce Growth Strategist
📈
£23.6K Welcome Series
Revenue from a single lifecycle flow

Measurable Impact

Consistent results across diverse channels, driven by data and optimised for profitable growth.

£134K

Email Revenue

Attributed to Klaviyo campaigns & flows (last 12 months, +88.9% YoY)

37.8%

Email Revenue Share

of £355.6K total store revenue (last 12 months)

50.4%

Campaign Open Rate

78th percentile industry benchmark

5.34x

Meta Ads ROAS

Peak return on ad spend across Meta campaigns

£48.3K

Flow Revenue

From automated lifecycle flows, +82.5% YoY

7.27%

Flow Click Rate

Across automated email flows, last 12 months

£86.1K

Campaign Revenue

From email campaigns, +92.6% YoY

£11.70

Google Ads Cost / Conversion

2,000 conversions · Sept 2025 – Jul 2026

Trusted by Innovative Brands

SMORGASBORDOUSADIAWILTSHIRE COUNTRY FAYRERITA ANTUNES

What People Say

Recommendations from colleagues and professionals I've worked with.

"Maria's expertise in design, digital marketing, and tools like Klaviyo consistently took our campaigns to the next level — both visually and in terms of results. She has a real knack for aligning creative ideas with marketing goals. Detail-oriented, innovative, and a great team player."

AS

Adel Sidiqi

Digital Marketing Manager at Ocado Zoom

Former colleague · Recommended on LinkedIn

"Maria completely transformed our email marketing strategy. When she took over our Klaviyo account, she achieved 125% growth in email attributed revenue and boosted our automated flows by over 100%. Our open rates went from 28% to 48%, and click rates more than doubled. What impressed me most wasn't just the numbers — it was how she understood our customers."

WF

Will Fuller

WordPress Developer

Former colleague · Recommended on LinkedIn

"Maria doesn't just think outside the box — she completely redefines it. Her creativity, strategic mindset, and deep understanding of marketing have played a huge role in shaping the success of the company. She approaches every project with passion and precision, always bringing fresh, data-driven ideas to the table that truly make an impact."

HM

Hermela Michael

History Undergraduate

Former colleague · Recommended on LinkedIn

"Maria's expertise in design, digital marketing, and tools like Klaviyo consistently took our campaigns to the next level — both visually and in terms of results. She has a real knack for aligning creative ideas with marketing goals. Detail-oriented, innovative, and a great team player."

AS

Adel Sidiqi

Digital Marketing Manager at Ocado Zoom

Former colleague · Recommended on LinkedIn

Core Services

Strategic solutions designed to drive revenue and improve operational efficiency for scaling brands.

Growth Strategy

Full-funnel strategies to take brands from steady growth to aggressive, sustainable scaling.

AI Search Visibility (AEO)

Getting brands cited and recommended by ChatGPT, Perplexity and Google's AI Overviews, not just ranked.

Email Marketing & Automation

Advanced lifecycle flows and segmentation that maximise LTV and cut acquisition costs.

Paid Advertising

Data-driven media buying across Meta, Google, and TikTok to maximise ROAS.

AI & Automation Systems

AI tools that accelerate content creation, automate workflows, and enrich data analysis.

Creative Direction

Translating analytical insights into compelling visual stories and high-performing brand assets.

E-commerce Platform Migration

Seamless migrations that protect SEO, revenue, and customer data throughout the transition.

Featured Work

Three engagements that show the range: a full build, paid acquisition, and lifecycle retention.

Growth Strategy & Website Build

The Bodysurf School

A brochure site rebuilt into a bilingual booking engine, with local payment methods and SEO and AEO foundations built in.

Read case study

Paid Advertising

Google Ads Revenue Growth

£125K in conversion value from £23.4K in ad spend, acquiring high-intent customers through structured search campaigns.

Read case study

Email Marketing

Email Lifecycle Revenue Growth

An underused channel rebuilt as a full Klaviyo lifecycle system: welcome, recovery, replenishment and win-back.

Read case study
View all case studies

Selected Work

A snapshot of recent projects, from brand identity to AI-powered product photography.

View All Work

Every project is backed by strategy and measurable results. Explore the full case studies to see the impact.