SEO / AEO Optimisation
Improving search structure and AI discoverability after a WordPress to Shopify platform migration: organic clicks up 78% and average position from 15.2 to 9.4 across matched 28-day windows.
Source: Google Search Console, matched 28-day windows
Source: Google Search Console, matched 28-day windows
The business recently migrated its website from WordPress to Shopify to improve e-commerce functionality and scalability.
However, the new Shopify website was launched without a structured SEO implementation. Page structure, metadata, internal linking, and content hierarchy required optimisation to ensure strong search visibility.
Additionally, with search increasingly influenced by AI-powered search engines and large language models, the website required improvements to support Answer Engine Optimisation (AEO).
The objective was to implement proper SEO foundations while structuring content to improve discoverability in both traditional search engines and AI-powered search.
This is an ongoing engagement, running from September 2025 to present.
Reviewed page structure, metadata, heading hierarchy, and internal linking to ensure the website followed SEO best practices.
Improved content structure and semantic clarity to make key information easier for search engines and AI systems to interpret.
Optimised content sections to improve clarity, structure, and semantic relevance so information could be more easily surfaced in AI-generated search responses.
Refined navigation and internal linking to improve crawlability and content discoverability.
Monitored indexing and search behaviour after implementation to ensure proper visibility.
Improved SEO foundations and site structure.
Content better structured for both traditional search engines and AI-powered discovery.
A stronger technical and content framework supporting long-term organic growth.
Planning a migration or looking to improve search visibility?
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