Case Studies

Real results from strategic marketing engagements. Each study outlines the challenge, approach, and measurable outcomes.

£134K

Email revenue (12 mo, +88.9%)

50.4%

Campaign open rate

37.8%

Email share of store revenue

532%

Google Ads ROAS

SEO / AEO Optimisation

Found on Google and in AI answers, four months after a migration that left the site invisible

Problem: After migrating from WordPress to Shopify, the new website lacked proper SEO structure and was not optimised for AI-powered search and answer engines.

SEO and AEO optimisation improving site structure, search visibility, and AI discoverability.

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Paid Advertising

Five pounds back for every pound spent, over eleven months

Problem: Paid acquisition needed to scale profitably while maintaining strong return on ad spend.

£141K attributed revenue from £26.5K ad spend · 532% ROAS (client break-even: 400%) · 10 of 11 months above break-even

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Email Marketing

An unused email list became the brand's biggest revenue channel

Problem: Email channel underutilised with limited lifecycle automation.

£134K attributed revenue · +88.9% YoY over the last 12 months

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Product Experiment & UX Strategy

A shop losing sales to queues, fixed with a mobile pre-order system

Problem: Physical retail store losing demand to long peak-hour queues with no option for customers to pre-order.

Mobile Click & Collect app built · Key learnings on digital adoption in physical retail

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The Bodysurf School Website

Five surf school locations, zero online bookings. Built from scratch in eight weeks.

Problem: A growing surf school with five coastal locations relied on manual enquiries, with no online booking, no payment processing, and no search visibility strategy.

Full rebuild delivered: online booking with local payment methods, bilingual site, SEO and AEO foundations.

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