Real results from strategic marketing engagements. Each study outlines the challenge, approach, and measurable outcomes.
£134K
Email revenue (12 mo, +88.9%)
50.4%
Campaign open rate
37.8%
Email share of store revenue
3.4x – 5.34x
Meta Ads ROAS
SEO / AEO Optimisation
Problem: After migrating from WordPress to Shopify, the new website lacked proper SEO structure and was not optimised for AI-powered search and answer engines.
SEO and AEO optimisation improving site structure, search visibility, and AI discoverability.
Paid Advertising
Problem: Paid acquisition needed to scale profitably while maintaining strong return on ad spend.
£125K conversion value from £23.4K ad spend · £11.70 cost per conversion
Email Marketing
Problem: Email channel underutilised with limited lifecycle automation.
£134K attributed revenue · +88.9% YoY over the last 12 months
Product Experiment & UX Strategy
Problem: Physical retail store losing demand to long peak-hour queues with no option for customers to pre-order.
Mobile Click & Collect app built · Key learnings on digital adoption in physical retail
Growth Strategy & Website Build
Problem: A growing surf school with five coastal locations relied on manual enquiries, with no online booking, no payment processing, and no search visibility strategy.
Full rebuild delivered: online booking with local payment methods, bilingual site, SEO and AEO foundations.