Click & Collect Mobile Experience | Maria Madeira Portfolio
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Click & Collect
Mobile Experience

Product, UX & Growth Experiment

Category

Product & UX

Platform

GoodBarber

Focus

End-to-end product experiment: from UX to acquisition and distribution

Click & Collect app screens

Overview

Designed and built a Click & Collect mobile experience for a physical retail store, focused on reducing wait times and enabling pre-ordering in a high-traffic office environment.

The App

Designed a mobile-first ordering experience to streamline the customer journey and reduce in-store friction.

App screens — homepage, categories, checkout

Homepage & Welcome Offer

Category Navigation

Cart & Checkout

Ordering Flow

Simplified ordering flow designed to prioritise speed and ease of use during peak hours.

1

Browse

2

Select

3

Checkout

4

Collect

Campaign Creative

Developed campaign creative focused on speed and convenience to introduce a new ordering behaviour.

Click & Collect campaign — Order in seconds, pick up in minutes

Click & Collect + Local Delivery · Television Centre

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Distribution

Tested distribution through office building elevator screens to reach high-intent users during peak hours.

Elevator Screen · Office Building Distribution

Role

End-to-end ownership across product design, UX, and go-to-market experimentation.

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